Strategy-Culture Alignment for Innovation and Growth
The Issue
Research* shows that on average, 75% of business initiatives to foster change and grow the business (mergers, new strategies, technology implementations) FAIL to achieve the expected ROI. *Mourier & Smith, Conquering Organizational Change, © 2001
In the face of increasingly rapid change, aligning actions to strategy is growing very challenging – especially for companies who are expanding and dealing with global, diverse workforces and alliances.
That’s where corporate culture change comes in. So, how do corporate culture and strategy relate to one another?
Two ways:
- For most companies, establishing strategy is the easy part; the hard part is executing it and aligning it across a faster-moving, global and diverse workforce.
- Most businesses are in a state of continuous change and greater uncertainty. Corporate culture becomes an internal brand – and you can align people through simpler, easier ways of working that
Corporate culture is a powerful way to differentiate your business, speed up execution, and compete better in today’s challenging and competitive marketplace.
What We Do
Corporate Culture Pros have over 25 years of experience facilitating and coaching executives to align organizational strategy, leadership and corporate culture to support growth and innovation. Aligning these elements of business performance is not easy – if it were, everyone would have it right by now – there is no shortage of effort.
Aligning corporate culture with clear strategy is the secret sauce of companies with the biggest growth and effective, high-performing workplaces. Less is more – it’s not about changing corporate culture to re-code DNA or overhaul your company’s unique personality.
The power of corporate culture to accelerate strategy is the key to speeding up and competing effectively.
We help executives foster culture alignment more than culture change: Building a high-trust, transparent process to de-mystify corporate culture, tie it directly to business performance, and cascade strategy-leadership-culture alignment processes throughout the organization.
What You Can Expect
If alignment is how you increase speed, corporate culture is the wheel base. As a result of our Strategy-Culture Alignment, you will see visible and measurable development in the organization’s capability in four areas of mastery:
- Alignment of the organization and its resources toward a clear, compelling mission, business case for culture change, and behavioral values.
- Ensuring a bias for action through clarifying decision rights and “pushing them down.”
- Fostering cultural change toward innovation by breaking down silos and showing executives how to support effective cross-functional teamwork.
- Developing leaders who are accountable to business results AND who understand the emotional and motivation territory of leading change.
Read about typical client results