Monthly Archives: July 2011

Corporate Culture Building through Social Media

We are in the midst of a Communication Revolution. Instant. Always on. Engaged with Multiple People Simultaneously (have you watched your kids text?). Seeking the funny/relevant. All of this matters now more than ever. Of culture as a branding activity - but the perception you're influencing is that of employees. And these days, it's got to…
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Facebook, Google and Other Corporate Cultures Carefully Analyzed

Facebook, Google and Other Corporate Cultures Carefully Analyzed Courtesy of: http://www.bonkersworld.net/ Lisa Jackson and Gerry Schmidt are corporate culture experts, helping companies improve performance through sensible methods of changing company culture, and aligning their culture with unprecedented change and transformation ... and a little fun never hurts either. Visit them on the web at www.CorporateCulturePros.com…
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Assessing Culture – Is It Seriously Ill?

Assessing Culture - Is It Seriously Ill? In the years I have been working with companies small and large, one truth stands out clearly As if they've been cast out in a boat on a stormy sea, leaders are usually oblivious to the fact they’ve spawned a corporate culture that is unhealthy and filled with disease,…
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Corporate Culture and Innovation: 10 Reasons Why Yours Can’t Drive Innovation

Corporate Culture Innovation and 10 Deadly Sins Blocking Yours Innovation is not an accident. Corporate cultures with high innovation incidence happen because innovation is a desired outcome and all supportive processes are aligned to promote it. #10 - You (the leader) expect everyone else to handle innovation. (Remember the saying a dog is like it's…
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Culture Change Branding: Secrets to Gaining Traction

Culture Change Branding: Secrets to Gaining Traction? It might ... if you follow the simple rules of branding. Building a company culture that supports your vision and goals can be likened to branding a product - requiring steady, consistent communications with your target audience over time to shape and influence their behavior. Nowhere is that…
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Corporate Culture Example: Google’s Eric Schmidt On Culture & Hiring

Sure, Google makes money AND focuses on great corporate culture - stories and books have been written about them. In coming months, this blog will focus on profiling successful corporate culture examples -executives who see leading company culture as an enabler of growth and performance. This week we focus on Google - and a great…
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