Monthly Archives: August 2011

Culture of Storytelling Drives Engagement

Culture of Storytelling Drives Engagement   Culture + storytelling used by great leaders Every culture has it's stories. Storytelling is basic to humanity. We humans are tribal. Since the dawn of time stories have been used to inspire. Stories are the currency of community. We need stories to help us pass on wisdom and feel…
Read more

Does Corporate Culture Equal Values?

Corporate culture is not just values and attitudes "Values and attitudes" don't equal corporate culture. That they do is the most common misconception regarding corporate culture. In our experience, executives often confuse culture as "soft stuff" - thus not understanding how to impact it - when it is described using intangible, unmeasurable language and concepts.…
Read more

The Culture Change Chip: Have You Installed It Yet?

The Culture Change Chip: Have You Installed It Yet? Repetitive reorganizations make people uncertain. In retail, a "loss leader" is an advertising or product strategy that gets people in the door. It's not the money-maker, but it draws people in to hopefully purchase higher-profit items. The steady stream of organizational change initiatives in companies today…
Read more

Corporate Culture Success From A Surprising Source

"I think every business needs to ask a single critical question, "If I am the ideal customer why should I purchase from you, rather than any of your competitors?" --Dr. Flint McGlaughlin   American culture and global culture In American culture, innovation, freedom and independence are core values we hold dear and near. But these…
Read more