MailChimp made a stodgy, dodgy business (email marketing) FUN – for business owners and customers …and a great place to work for employees!
(96% of employees at Mailchimp say it is a great place to work compared to 59% of employees at a typical U.S.-based company.)
Last week, Intuit bought them for $12 Billion.
There’s a lesson here for M&A as well as culture enthusiasts….
Intuit supports SMB users on accounting;
MailChimp supports them on marketing.
With the merge, customers can combine their Mailchimp email list with QuickBooks’ buying information. Intuit CEO Sasan Goodarzi says “it’s a big unlock because small businesses can match “marketing” with “purchasing behavior” to better target customers.”
With the acquisition of MailChimp, a small-to-medium company can now market AND operate like their Big Dog competitors….
BUT WAIT … ! Happy promises of mergers often don’t translate into happy reality…
Usually when post-deal promises meet culture clash (where 80% fail).
HOW can Intuit culture + MailChimp culture forge a “match made in heaven”?
Stay tuned! (sure would love to gift them my Merging Success Playbook!)