MailChimp made a stodgy, dodgy business (email marketing) FUN – for business owners and customers …and a great place to work for employees!  

(96% of employees at Mailchimp say it is a great place to work compared to 59% of employees at a typical U.S.-based company.)


Last week, Intuit bought them for $12 Billion. 




There’s a lesson here for M&A as well as culture enthusiasts….


Intuit supports SMB users on accounting;

MailChimp supports them on marketing. 

With the merge, customers can combine their Mailchimp email list with QuickBooks’ buying information.  Intuit CEO Sasan Goodarzi says “it’s a big unlock because small businesses can match “marketing” with “purchasing behavior” to better target customers.”


With the acquisition of MailChimp, a small-to-medium company can now market AND operate like their Big Dog competitors…. 


BUT WAIT … !  Happy promises of mergers often don’t translate into happy reality… 

Usually when post-deal promises meet culture clash (where 80% fail).


HOW can Intuit culture + MailChimp culture forge a “match made in heaven”? 


Stay tuned!  (sure would love to gift them my Merging Success Playbook!) 

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